Holland America Line's Director of Social Media

Holland America Line’s Director of Social Media


Christine Morrell’s Linkedin Photo


Christine Morrell has been appointed to the newly created position of director, social media at Holland America Line.  Based on a tweet from Cruise Industry News, I learned about the new position and look forward to getting to know Christine online as one of the people behind Holland America Line’s digital footprint.

Cruise Industry News tweet


According to the Cruise Industry News article (read it here) Christine will lead Holland America Line’s social media initiatives, including  Facebook, Twitter, YouTube, Pinterest and blog platforms. Christine will also support Holland America Line’s company-wide efforts to enhance social media engagement.

Have you engaged with Holland America online? What did you think about your experience? Leave me a comment below.


Morrell joins Holland America Line from Clearwire, a mobile broadband network, where she was senior manager of social media and was responsible for the company’s social media strategy and engagement.


Step on up – Roundup of Holland America Line’s digital footprint


Holland America Line  Holland America Line
15 ships, 300+ ports, seven continents, 500+ sailings annually, premium-style cruising.



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