MSC Cruises joins the 2 million Facebook Fan Club

Congrats! I love a good social media moment and this is BIG news. Just think about it, getting over 2 million Facebook likes on a fan page is a big accomplishment. I have a Facebook page and believe me, it is hard enough for a one-person operation just to get to 500 likes. I could only imagine what 2 million likes must feel like.

Read the Official Press Release from MSC Cruises….
FORT LAUDERDALE, Fla. (Jan 24, 2014) – As part of the company’s fast-growing online and social media presence, MSC Cruises has announced that it has reached more than two million fans on Facebook around the world.

According to MSC Cruises Corporate Social Media Manager, David Arcifa, “This number represents a 100% increase in fans over a one-year period, and the engagement rate with the audience is also excellent.  We are now among the TOP10 Worldwide Travel Facebook Pages in terms of number of fans, indicating that we are successfully  engaging diverse online communities about the unique travel experience that cruising provides.”

“It’s becoming increasingly more important for travel brands to focus on social media as consumers turn to Twitter and Facebook for information, recommendations and help while travelling,” said Jan Rezab, CEO and co- founder of Socialbakers, the world’s leading social media analytics company. “With a simple and efficient analytical approach, MSC has done an outstanding job of understanding what kind of content resonates with their core audience to increase engagement whilst also leading the way in social customer care.”

One year ago, MSC Cruises also launched a global YouTube channel to inspire people who may never have considered cruising before with creative video content, sharing MSC’s uniquely Mediterranean way of life with a broader audience. Today, MSC Cruises ranks among the top three cruise companies with its YouTube channel in terms of views, with more than 4.5 million views for the various videos available in diverse languages.MSC Cruises is also proactive on other social media channels. For instance, the rate of followers on Twitter is growing steadily, and MSC Cruises now has more than 98,000 followers on the social medium on a global scale. More than 5,000 followers were reached on Instagram, a year after the creation of the company’s profile.