Buzz: Crystal Cruises updates their website.

Crystal Cruises announced that they have redesigned their website. The website offers three new features to offer visitors access to tools to help theim search. The new website is another example of another exciting experience offereed by the luxury cruise line.

Exloration and Discovery Tools to help people search for their ideal Crystal Crusies experience:

• Interactive Cruise Guidebook – updated with engaging slide shows, simplified usability and information about each vessel to bring the Crystal Experience to life.
• Dynamic Cruise Calendars – new filters and an updated design allow for enhanced ease when navigating type of travel (ocean, yacht, river), destinations, departure dates and duration.
• Innovative Compare Feature –The comparable feature showcases the overall scope of what we have to offer and allows guests the ability to easily research their choice of Crystal Vacation Experiences.

Q&A with Crystal Cruises about their new website:

Q. How is the new website going?
A. The new sleek design is only 24 hours old, but so far we have received a positive response from our guests and travel agents on the look and feel.

Q. Are there new travel agent resources as well or was this makeover mostly for consumers?

A. This is the first phase of an overhaul. As of now it’s a design enhancement with the noted features mentioned in the press release (see below). Agent and media center resources remain the same.

Q. What is Edie most excited about? I know she is excited about the “compare” feature…
A. Edie is excited with the new features and the sleek design as it mirrors our all new All-Exclusive Campaign with the amazing photography.

Q. Does the Compare feature have promotions loaded into it? Or is it straight FIT pricing?
A. FIT pricing only.

NOTE: FIT pricing is a sales term that means individual pricing (basically). That means that the pricing on the new Crystal Cruises website might be the best pricing, but it will not make adjustments for other promotions or discounts that could apply, like special group pricing or promotions for loyalty programs. Working with a trusted travel advisor is always a good tip to make sure that you have the best price available.

Crystal Cruises new website

 

Comparison Tool

Press Release: Via Crystal Cruises

Elegant aesthetics captivate travelers, while new digital capabilities enhance user experience and streamline vacation planning

LOS ANGELES, August 8, 2016 – In the midst of the largest brand expansion in luxury travel history, Crystal Cruises, the World’s Most Awarded Luxury Cruise Line, today unveiled its new website, a dynamic and engaging presentation of the unrivaled luxury travel experiences that comprise The World’s Most Luxurious Hospitality & Lifestyle Brand Portfolio—Crystal Cruises, Crystal Yacht Cruises, Crystal River Cruises, Crystal Luxury Air, Crystal AirCruises, Crystal Exclusive Class cruises and Crystal Residences.

Mirroring the company’s growth from a highly acclaimed, boutique luxury line into an all-encompassing travel portfolio with an unprecedented collection of elegant all-inclusive journeys by ocean, river, yacht and air, the new site reflects Crystal’s transformation on a boldly immersive platform. Visually inspired by the company’s All Exclusive brand campaign, visitors are immediately drawn into the Crystal Experience, ready to embark on a digital adventure into the nuanced exclusivities of each brand.

Travelers will also find intuitive new features on the seamless interface that further bring their luxury vacation options to life. Video, an interactive Cruise Calendar and an industry-first “compare” feature that allows users to explore options not only within a single Crystal brand, but across all Crystal experiences, all combine to offer one of the most compelling web-based journeys in the world.

“It is imperative that travelers glean a true sense of what is in store for them on a Crystal vacation when they visit our website. Like the extraordinary luxury experiences offered with our rapidly growing fleet, the new Crystal website reflects a standard of excellence and inspiring possibilities,” says Edie Rodriguez, president and CEO of Crystal. “With its responsive infrastructure and stylish design, our new site offers guests a comprehensive portal to Crystal’s collection of luxury travel experiences that they can navigate with ease.”

Compatible across all types of technology, the new Crystal website utilizes a horizontal swipe experience with a tablet-first approach to the design, keeping the visitor constantly engaged with movement, stunning photography and insightful slide shows. The flow-design and reimagined content presentation leads visitors through vacation planning and discovery with more concise content and easy-to-use tools. Combining new engaging online experiences with enhancements of the original features, some highlights of the new website include:

• Interactive Cruise Guidebook – updated with engaging slide shows, simplified usability and information about each vessel to bring the Crystal Experience to life.
• Dynamic Cruise Calendars – new filters and an updated design allow for enhanced ease when navigating type of travel (ocean, yacht, river), destinations, departure dates and duration.
• Innovative Compare Feature – the newest component to Cruise Calendar allows for comparison of up to three voyages on any Crystal experience, as well as the ability to compare travel among the different Crystal travel experiences.